The Story
Social Reach Meets Search Longevity
Visit Greenville came to us with a straightforward ask: a YouTube video and an Instagram Reel to showcase their city. What they got was social content that took off, plus blog posts that continue driving organic traffic months after the campaign ended.
Greenville, South Carolina has transformed from a quiet southern town into one of the most talked-about destinations in the Southeast. Falls Park, the downtown food scene, and the iconic Liberty Bridge have made it a favorite for weekend trips. We wanted to capture that energy.
The Instagram Reel alone reached 328,000 views. But the real win? Blog content that now ranks for over 500 keywords and keeps sending visitors to Greenville long after the social posts stopped trending.
We created the paid deliverables, then went a step further. We wrote comprehensive guides covering things to do and where to eat, the kind of content people search for when they're actually planning a trip. Within months, those posts climbed to page one of Google for high-intent searches.
That's the power of pairing social reach with SEO strategy. The Reel gets attention. The blog posts convert that attention into visitors.
