Case Study / The Caravan and Motorhome Club

A British club hired an American channel. Then worried nobody British would watch.

The Caravan and Motorhome Club is almost 120 years old and had only ever worked with Instagram and Facebook creators. When they made us an offer they flagged the risk themselves, that our channel is American and their members are British. We filmed a campsite in Cornwall in May, in bad weather, and YouTube handed it to Britain.

A Caravan and Motorhome Club campsite in Cornwall

106,507

Views since publishing

83.9%

Of viewers aged 45 and over

1.6M

Thumbnail impressions

51.8%

Of watch time on a TV

Who watched

The thing they worried about didn't happen.

When Ro made the offer in April she named the risk out loud. Our channel is American and the Club's members are British, and she wanted to go ahead anyway.

YouTube shows a video to people near where it was filmed. A film shot in Cornwall gets served to people in Britain looking at British things, whoever made it.

So the audience came out British, and it came out the right age. The Club's members skew over fifty. So did the people who watched.

Where they watched from

Share of views since publishing

United Kingdom88.8%

United States3.8%

Canada0.4%

Australia0.4%

Everywhere else6.6%

How old they were

Share of views since publishing

Under 356.5%

35 to 449.7%

45 to 5417.6%

55 to 6429.5%

65 and over36.8%

YouTube Studio, lifetime figures as of September 14, 2026. Age is self-declared at account creation.

What we made

The film

Published July 12, 2026 · 17 minutes 50 seconds

We filmed at Merrose St Mawes in Cornwall over three days in May, in bad weather for most of it.

The Club came in as title sponsor on a film about Cornwall rather than an advert for a campsite. They're named in the first minute, the campsite runs through the middle of it, and there's a QR code on screen pointing at the Merrose booking page with their own tracking string on the end, so they can see who came from the film and what those people did next.

It did 11,100 views in the first seven and a half hours. The next best opening among our previous ten videos was 3,900.

Sixty-six days later it's at 106,507. Almost none of that was bought. 95.7% of the times YouTube showed the thumbnail, YouTube chose to, because the film was holding people long enough to be worth recommending.

Watch the film

Americans Explore Cornwall for the First Time

Why the long one

A long film asks for more, and gets it.

5:58

Average time watched, of a 17:50 film

Strangers watched a third of it

The film runs seventeen minutes and fifty seconds. The average person watched almost six of them, and 94.5% of the total watch time came from people who don't subscribe to us. They had no loyalty to the channel and no reason to stay, and they stayed for a third of the film anyway.

Added up, that's 10,500 hours on one campsite in Cornwall. One person watching it back to back would still be going fourteen months from now.

51.8%

Of watch time on a television

It played on the big screen

More than half those hours happened on a TV rather than a phone. That's somebody putting a film about Cornwall on the television after dinner and watching it the way they'd watch anything else, usually with someone else in the room.

Nobody skipped past the Club, because there was nothing to skip. They're in the story.

165

Views a day, sixty-six days later

It hasn't stopped

The film published in July and it's still being found. Of the views in the last two days, 59.9% came from YouTube's own homepage, which means the algorithm is still putting it in front of people who never went looking for it.

A campaign ends when the flight ends. This doesn't have a flight. Next spring, when somebody starts planning a summer in the Southwest, it'll still be there.

YouTube Studio, July 12 to September 14, 2026. Traffic source figures cover the most recent 48 hours.

The numbers

Sixty-six days in.

Pulled from YouTube Studio on September 14, measured from publication on July 12.

Reach how many people it got in front of

1.6M

Times the thumbnail was shown

4.4%

Click-through rate

106,507

Views

87,200

People who watched

Attention what they did once they clicked

10,500

Hours watched

5:58

Average time watched

79,075

Views in the first ten days

+437

New subscribers from this film

YouTube Studio, July 12 to September 14, 2026.

What We Delivered

Three days in Cornwall, mostly in the rain

We drove the Land Cruiser down to Merrose St Mawes Club Campsite and filmed for three days. It rained for most of it, which is honestly the most British thing that could have happened. We kept it in.

An 18 minute destination film Published to our channel with the Club as title sponsor, a first minute callout and a segment woven into the middle of the story rather than bolted onto the end.
A campsite review for the Club's own channel Built for their YouTube presence, theirs to keep and use in perpetuity.
An Instagram Reel as a collab post Published to both accounts so the engagement landed on the Club's profile too.
A trackable route to booking QR code in the film pointing to the Merrose St Mawes page with the Club's own UTM tracking.
Cinema cameras and licensed drone work Shot on Sony cinema bodies, aerials flown under a US Part 107 commercial license.
Full review and approval before publish Every cut delivered through Frame.io. The Club came back with five notes and all five were in the published version.