The Story
One Last Tennessee Getaway Before the Big Trip
Before we shipped our truck overseas and started overlanding through Europe, we wanted one more getaway in our home state. The mountains of East Tennessee hold a special place in our hearts, and we always find ourselves returning to these rolling hills.
Roamstead had just opened in 2023 and was already turning heads. Southern Living, Travel + Leisure, and Today had all featured the property. When Shannon reached out to see if we'd come document the experience, it felt like the perfect fit.
The brief was simple: Instagram Stories during the stay, a comprehensive blog post after, and photos they could use in their own marketing. No complicated campaign. Just honest coverage.
What made this partnership work was alignment. We travel with Kramer, our dog. We love the outdoors but appreciate a comfortable bed at the end of the day. Roamstead is glamping done right, and our audience is exactly the type of traveler who books places like this.
We visited in late fall, when the Smokies were quiet and the air was crisp. Perfect timing to capture the property at its most peaceful.
