Case Study / Going

Going bought four months. A year later people are still signing up.

Going sponsored a season of our channel from May to August 2025. Eight films across Costa Rica, Scotland and Wyoming, each one backed by the newsletter that week and Stories the same day. Twenty-four times in four months, to the same people. By the fifth film nobody was thinking of it as a sponsorship, and that's the part that kept working after the campaign was over.

Chris and Sara during the Going campaign

24

Touchpoints in four months

8

Films, three destinations

246,000

Views across the season

6.9%

Click to signup rate

The drumbeat

One video is an ad. Eight is a habit.

Most sponsorships buy a single slot. Somebody watches once, forgets, and the brand pays again next quarter to be forgotten again.

Going bought four months instead. Every film carried them, every film had a newsletter behind it that week, and every film had Stories the same day.

The same people saw Going twenty-four times. Somewhere in the middle of that it stopped being a sponsor and started being the thing we use to find flights.

The film Video Newsletter Stories

01

Yellowstone National ParkDedicated film

02

Scotland's Best Road

03

London

04

Edinburgh

05

Road Trip Through Scotland2 hours 13 minutes

06

Skye

07

Scottish Food Tour

08

Costa Rica

Total touchpoints 8 8 8

Marketing has a rough rule that somebody needs about seven touches before they act on anything. Most creator deals buy one. This one bought twenty-four, and the audience stopped noticing the seam between our content and their product.

How it worked

We never read an ad.

Going came up at the point in each trip where we were actually booking something. That's a real moment in a travel film and it's where a flight deal tool belongs. No cutaway, no "before we get started," no change in how either of us talked.

Every film had the newsletter behind it that week and Stories the same day, so somebody who missed it on YouTube caught it in their inbox.

Going was already what we used. We'd been finding flights with it long before any money changed hands, which is why none of it needed a script.

01

Costa Rica

Central America

02

Yellowstone National Park

Wyoming

03

London

England

04

Edinburgh

Scotland

05

Skye

Scotland

06

Scotland's Best Road

The NC500

07

Scottish Food Tour

Edinburgh

08

Road Trip Through Scotland

2 hr 13 min

Eight films, four months, three countries. The one that carried the campaign was a road trip through the Highlands, which nobody could have picked in advance. That's the argument for buying a season instead of a slot. You don't have to guess which one works.

The numbers

Four months of it.

Views are from YouTube across the eight films. Clicks and signups are from Impact, Going's own affiliate platform, so they counted every one of them themselves.

Reach how many people it got in front of

246,000

Views across the eight films

24

Appearances across video, email and Stories

3

Destinations, from Costa Rica to the Highlands

Response what people did about it

2,380

Clicks through to Going

6.9%

Of those clicks became signups

165

Signups, and the count is still moving

1%–3% Typical affiliate
conversion rate

That's the published range across industries, with content-led affiliates landing between three and five percent and only high-intent categories like software and financial services reaching the four-to-eight band. Going came in at 6.9%.

Benchmarks from Partnero and WeCanTrack affiliate industry data, 2026. Going's signups include free email signups alongside paid memberships, so the comparison isn't like for like with purchase-only conversion data.

After the campaign

The season ended. The films didn't.

The last deliverable went out in August 2025. Usually that's where a sponsorship stops being worth anything, because the posts have scrolled past and the flight is over.

All eight films are still up, still being recommended, and still sending people to Going.

34K → 110K

Views on one film, November 2025 to now

The best one wasn't finished performing

The NC500 film had 34,000 views three months after the campaign ended. It now has 110,000. It more than tripled in the ten months since, with nobody spending anything to push it.

113 → 165

Signups over the same period

People kept signing up

113 signups by November 2025, and 165 now. Fifty-two of them came in after the campaign was over, from films made the summer before.

13

Months and counting

And it hasn't stopped

Somebody planning a trip to Scotland next spring will find these films the same way people found them last summer, and Going will be in them.

Most sponsorships are rented. You pay, you get a window, the window closes. This one turned into eight pieces of content that are still working thirteen months after the last invoice.

What they said

“Y'all rock, thank you! We love the content you're making.”

Forrest Schaffer

Director of Growth Marketing, Going

Work with us

Thinking about more than one video?

One film gets you seen. A season gets you remembered. Tell us what you're trying to put in front of people and we'll tell you what we'd make and how often.

Email us

More work

A British club hired an American channel, and Britain watched

The Caravan and Motorhome Club

How a giveaway pulled 733 email addresses out of one film

Black Prince Holidays

13 million views on connected TV, in living rooms

Peloton