The Story
Not a Sponsor. A Travel Tool We Actually Use.
We're picky about the brands we work with. Our audience trusts us to point them toward resources that actually help, not just whoever writes the biggest check. Going was different from the start because it's a tool we'd been using ourselves for years.
The partnership spanned six months and eight videos, from Costa Rica to the Scottish Highlands. But here's what made it work: Going wasn't positioned as an ad. It showed up naturally during the trip-planning moments in our content, the same way we'd mention it to a friend asking how we find cheap flights.
Seeing Going eight times across six months created a drumbeat effect. The repeated exposure built familiarity and made the brand feel like part of our workflow, not a one-off promotion.
We supported each video with an email mention and Instagram Story, creating multiple touchpoints outside of YouTube. The result was reach that matched paid ad efficiency, but with the trust that only comes from organic integration.
The content is evergreen too. Every video keeps generating views, clicks, and signups months after publishing. That's the difference between a campaign that ends and a partnership that compounds.
.png)
