A film about one Cornish campsite reached 105,668 people, and 89% of them were in the UK.
An American channel making a film about a British campsite raises a fair question. Who actually watches it?
YouTube surfaces travel content to people near the place on screen. So a film about Cornwall found Cornwall. 89.1% of the audience was in the United Kingdom. The United States accounted for 3.8%.
Top geographies, lifetime. United Kingdom 89.1%.
Age split, lifetime. 83.9% of viewers were 45 or older.
The age split landed in the same place. 36.8% were 65 and over. Another 29.5% were 55 to 64. Nearly 84% of everyone who watched was 45 or older, which is close to a mirror of the Club's own membership.
And it wasn't our existing audience being shown the Club a second time. Only 2.8% of search traffic came from people looking for our names. A quarter of it came from people typing "cornwall."
The Club wanted British travelers thinking about Cornwall. That is exactly who showed up.
1.6M impressions to 7:23 watched Almost all of it served by YouTube itself, not paid for and not pushed.
People searched for Cornwall Not for us. A quarter of search traffic came from the destination itself.
The film didn't spike and disappear. It settled into YouTube's suggested feed and kept working, which means it is still finding new people to send to Cornwall today.
We drove the Land Cruiser down to Merrose St Mawes Club Campsite and filmed for three days. It rained for most of it, which is honestly the most British thing that could have happened. We kept it in.
